73 Leonard Street
T: +44 (0)20 7613 3933
Who we do it for:
Anchor Trust, AMH, Apple, AQA, BP, Bryan Cave, Cadogan Clinic, CYC, Carlton Books, City & Guilds, Contact-Creative, Convergys, Cordek, Credit Suisse, Global Risk Evaluations, House of Commons, Just Add Water, Linklaters, Norman Waterhouse, Norton Rose, PepsiCo, Radmat Building Products, Romans Property Group, Scandfit, Svensk Vodka, The Aesthetic Surgeons, University of Cambridge, Walkers Crisps, Waterhouse Young Clinic, Watkins Superyachts, Wavelength Group
Scandfit in the Mail
Scandfit lingerie featured in today’s Mail on Sunday.
Radmat take Advantage
The agency is now working with fast-growing building and roofing company, Radmat, producing a wide range of material including web, digital media, packaging, CG visualisations and location photography & video. The company's innovative products and services provide architects and contractors opportunities to be creative while reducing the cost, time and environmental impact of their projects.
Advantage is also responsible for on-site and aerial photography as well as CG samples of their products.
2015: Parliament in the Making | Brand identity
Client: House of Commons
Brief: brand identity // collateral // print // digital assets
The agency was commissioned to create a brand framework and resulting identity for the 2015 Parliamentary anniversaries commemorating the sealing of Magna Carta (1215) and the beginning of modern democracy with Simon de Montfort's parliament (1265). Other anniversaries will be celebrated throughout the year.
The world's largest charter yacht set for new waters
Client: Watkins Superyachts
Brief: photography / video / marketing / advertising / web site
City based marine specialists Watkins Superyachts were appointed as central charter agency and managers for LUNA, the world's largest luxury explorer-class superyacht.
At 115m long, the Lloyd Werft design was launched in 2010 to much acclaim, gaining fame with its connection to her then owner, Roman Abramovich. LUNA is able to travel vast distances without refuelling and carries full-world charts enabling her to reach almost any point on Earth bordered by water. While the tip of her mast is 112ft from the waterline, her keel is only 20ft deep. She was also the only private yacht to enter the Great Lakes.
Advantage assisted at all levels of marketing this stunning vessel, commencing with a stills and video shoot, with much of the exterior footage captured using a high-end remote, multi-rotor drone camera. The agency was responsible for creating the subsequent video, microsite and supporting materials.
What we've paid our clients to say about us…
’Throughout the years I have worked with Advantage on a number of projects for our healthcare clients - organisations in this sector are exacting and can be extremely hard to please, but the team has consistently delivered on creativity, originality and innovation.
I’ve always been impressed with the scope of their ideas and the style in which they’re executed. I look forward to continue working with them for many years to come.’
Tingy Simoes | Wavelength Group
’’I have worked with Advantage for over 5 years, and we have always found them to be a very professional company who not only support our design and advertising needs but more importantly help us in policing our brand image. The support we receive from them in terms of advice and initiatives has proven invaluable to us – we are very pleased and proud to be associated with them.’’
Jackie Eltis | Anchor Trust
University of Cambridge
’’Advantage is a great company to work with. They are brilliant at understanding your communications objectives and translating those into a high quality graphic style. Their attention to detail means that the finished product is something to be proud of.’’
Sheila von Rimscha | University of Cambridge Programme for Sustainability Leadership
’’When we decided to re-brand under new ownership, we sought agencies without preconceived ideas but with proven abilities in design and execution. We wanted a completely new approach. Only Advantage took the time and effort to thoroughly and painstakingly understand our industry and core business, before presenting a proposal to shareholders, directors and workforce.
We were given a breathtaking, direct and irresistible view of our position, our profile and our future, warts and all. We were hooked.
Phase one of our re-branding produced a new style, graphic language and website that permits us to communicate in ways that differ from others in our industry. The agency is currently assisting us in the second phase of our development plan and we are excited to be entering into another energising creative process with them.
Knowing that we can entrust them with the aspects of business to which they are ideally prepared such as digital and social media, permits us to get on with what we do best.
The team at Advantage never fail to delight us with their innovation, ideas and unceasing enthusiasm. Every visit and every meeting is like a breath of fresh air.’’
Capt Adrian McCourt | Watkins Superyachts
absorbing creativity since 1993
Waterhouse Young Clinic receive Tatler and Aesthetic accolade
In less than a year since launch, we are delighted that Waterhouse Young Clinic and their resident aesthetic doctor have featured in the prestigious Tatler Beauty & Cosmetic Guide 2013 in the “Best for Botox” category and have also become a finalist in the Aesthetic Awards 2013. Well done all the team!
Contact get in touch
Advantage has redesigned the identity for ad-agency favourite and long established design resource, Contact Creative.
A modern, hand-drawn logotype was created along with a symbolic networking device to assist in conveying the new impetus of digital media and connectivity for its users and clients.
The agency was also responsible for a refresh of its website front-end aesthetic.
Going green for LEGO
Advantage was recently commissioned to assist in photographing a number of child and adult models using Chroma Key for green screen processing. The models were asked to pose as if in various activities, rides and situations, requiring careful management, lots of music and even some water! The photography will feature as part of ongoing Legoland promotional material.
The shoot took place at LEGO HQ and required multiple lighting angles to match existing exterior photographs for later post processing and compositing.
Advantage have launched a new app for fashion brand JAMI Clothing. Currently the web app is available with the composite app available through respective stores in the near future.
Great Global Treasure Hunt on Google Earth
The Telegraph Weekend section ran a feature on Saturday featuring our upcoming book The Great Global Treasure Hunt on Google Earth next Saturday. The book officially launches on September 1st. The book’s designer and illustrator Jon Lucas was featured on the front page along with author Tim Dedopulos.
A feature on pages 2 and 3 included a specially designed puzzle envisaged by Jon with clues from puzzle-master Dedopulos.
The Telegraph will run hints every week for the next few months.
Going up | Esting
Client: Channel E4
Brief: 3D modelling and animation
A 10 second short story is not as easy as you might think. The time rushes past and camera movements, cuts and angles are painfully apparent if they’re not right.
This entry for the E4 Estings competition was created by Jon, our creative director in Lightwave 3D and After Effects in a very short space of time and he found the process quite cathartic. Jon created an E-partment block where E-folk floated gracefully around watching quirky retro film footage 24/7, surrounded by electric colour-changing wallpaper!
AMH branded clothing
Client: Ashley Marc Hovelle
Brief: sub-branding | design | artwork | animation
Upcoming fashion brand AMH has commissioned Advantage London to assist in developing the AMH brand and sub-brands as well as create artwork and patterns for their AW13 and SS13 collections. The agency recently devised the sub brand ’AMH2O’ – a collection of water-resistant garments – and has reworked the supporting marketing material for the AMH Look Books. An animated sequence was also produced as part of the promotional material for both online use and iPad.
AMH is renowned for up-beat collections, driven by such inspiration as the 90s club scene in Ibiza. New collections continue in a common vein, with positive, uplifting and witty twists on music, lyrics and popular culture.
The brand has been widely published in contemporary press including VICE, Nylon Guys, Men’s Health and Shortlist. The collections are available through Top Man, ASOS and other outlets, while also on sale through the AMH online store.
Off and running
Client: Sébastien Foucan
Brief: Branding | website
Freerunning founder, James Bond star and all-round inspiration Sébastien Foucan has recently launched an Advantage designed website to accommodate an ever growing legion of fans, casting directors and corporate sponsors.
Ex firefighter Sébastien, who now lives in London, wanted a visually engaging experience with a flexible, responsive layout able to inflate and deflate according to the level of content required at any given time.
His need for a CMS (content management system) and online booking facility required cross-platform integration and a need for full accessibility across mobile devices..
Football Life Magazine | design // photography
Football Life Magazine design
Client: Football Life
Brief: Design & artwork | social media | photography
Ex Chelsea player of the year, Ken Monkou engaged Advantage to design and layout the first ever edition of new lifestyle magazine Football Life. The prestigious 180-page title made its debut at Chelsea FC’s elite venue ’Under the Bridge’ to a rapturous welcome on 19th July.
From the humble kitman to world famous superstars, Football Life offers a unique voice within football by providing an in-depth appraisal of its subject matter whilst remaining objective, honest and insightful.
The agency was also responsible for various incidental graphics as well as its media pack.
Freemove | brand // animation
Brief: Branding | animation | tagline
Advantage has created the visual identity and video intro sequence for parkour park design specialists Freemove as well as devising a snappy strapline.
Leading industry animation software Lightwave 3D was used for the modelling and animation.
Eclecstasy | a photographic odyssey | Jon Lucas
You may be aware that creative director Jon Lucas, as well as fuelling the creative output at Advantage London, is a well known and respected photographer, frequently putting his skills to use for the agency when the need arises. One of his personal areas of interest is urban sport and, more specifically the study of movement and the ways in which it can be portrayed.
Having shot with many very special individuals from the world of sport and urban athletics, he has now put together (after much delay being busy for others!) a long awaited showreel, ’Eclecstasy’ featuring as you might imagine, quite a spread of subject matter. The sequence is a meer 1:50secs long and is available on both YouTube and Vimeo.
"My photographic explorations have brought intrigue from many quarters thus this eclectic mix of material condensed into 2 minutes of video." - Jon Lucas
V-Festival | official photography
V Festival official pics
Client: Nine Yards
Brief: branding / web site design / photography / social media
Advantage were asked to shoot the V Festival again this year. Armed with an AAA pass a blizzard of shots were taken both back and front of stage, shooting anyone or anything that moved.
Wading through Carling beer cups as usual, the weather at Chelmsford threatened proceedings and led to Beyoncé’s late arrival, but there were some great performances and entertainment abound. Great vibe!
Scandfit lingerie | brand // website
Scandfit shapes up for ladies with enhanced curves
Brief: branding / web site design / photography / social media
British designer Rachel Atkinson approached Advantage to create a brand, photography and website for her new range of post-surgical lingerie.
Recently featured in the Daily Mail the new garments offer a unique level of support and comfort for ladies with scarring following surgery. The range includes a G-string, Shorts and Bra in Lace and Satin.
"I wanted to create something that was super sexy but still practical enough to be worn under a t-shirt." - Rachel Atkinson
JAMI Clothing | eCommerce website
Client: Jami Clothing | Mission DC
Brief: Sub branding | eCommerce website | social media | eMarketing
Advantage has created a full eCommerce website for JAMI, a London based company specialising in luxury jersey wear for women. Two years since its initial launch, JAMI is establishing itself attracting woman of all ages to its easy-to-wear, relaxed look.