We are a full service branding,

digital and design agency


Scandfit in the Mail




Scandfit lingerie featured in today’s Mail on Sunday.

Daily Mail | Scandfit feature

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Radmat take Advantage




A very warm welcome to Advantage London to waterproofing and green roofing specialists Radmat for whom the agency is producing a wide range of material including web, digital media, CG visualisations and location photography.


We are very much enjoying working with their highly professional, well organised team.


CG samples of some of their products below:


radmat building services | 3D CG product imagery

More >





Advantage have launched a new app for fashion brand JAMI Clothing. Currently the web app is available with the composite app available through respective stores in the near future.


Jami Clothing | app design

Going green for LEGO




Advantage was recently commissioned to assist in photographing a number of child and adult models using Chroma Key for green screen processing. The models were asked to pose as if in various activities, rides and situations, requiring careful management, lots of music and even some water! The photography will feature as part of ongoing Legoland promotional material.


The shoot took place at LEGO HQ and required multiple lighting angles to match existing exterior photographs for later post processing and compositing.


Great Global Treasure Hunt on Google Earth



The Telegraph Weekend section ran a feature on Saturday featuring our upcoming book The Great Global Treasure Hunt on Google Earth next Saturday. The book officially launches on September 1st. The book’s designer and illustrator Jon Lucas was featured on the front page along with author Tim Dedopulos.

A feature on pages 2 and 3 included a specially designed puzzle envisaged by Jon with clues from puzzle-master Dedopulos.

The Telegraph will run hints every week for the next few months.

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Who we do it for:

Anchor Trust, AMH, Apple, AQA, BP, Bryan Cave, Cadogan Clinic, CYC, Carlton Books, City & Guilds, Convergys, Credit Suisse, Global Risk Evaluations, Linklaters, Norton Rose, PepsiCo, Romans Property Group, Scandfit, Svensk Vodka, University of Cambridge, Walkers Crisps, Waterhouse Young Clinic, Watkins Superyachts, Wavelength Group

AMH branded clothing

Client: Ashley Marc Hovelle

Brief: sub-branding | design | artwork | animation

Upcoming fashion brand AMH has commissioned Advantage London to assist in developing the AMH brand and sub-brands as well as create artwork and patterns for their AW13 and SS13 collections. The agency recently devised the sub brand ’AMH2O’ – a collection of water-resistant garments – and has reworked the supporting marketing material for the AMH Look Books. An animated sequence was also produced as part of the promotional material for both online use and iPad.

AMH is renowned for up-beat collections, driven by such inspiration as the 90s club scene in Ibiza. New collections continue in a common vein, with positive, uplifting and witty twists on music, lyrics and popular culture.

The brand has been widely published in contemporary press including VICE, Nylon Guys, Men’s Health and Shortlist. The collections are available through Top Man, ASOS and other outlets, while also on sale through the AMH online store.

"A T-shirt isn’t just a T-shirt for us. We aim to entwine innovation and fun in everything we do." - Ashley Marc Hovelle

Visit: ashleymarchovelle.com


73 Leonard Street




T: +44 (0)20 7613 3933

Off and running

Client: Sébastien Foucan

Brief: Branding | website

Freerunning founder, James Bond star and all-round inspiration Sébastien Foucan has recently launched an Advantage designed website to accommodate an ever growing legion of fans, casting directors and corporate sponsors.

Ex firefighter Sébastien, who now lives in London, wanted a visually engaging experience with a flexible, responsive layout able to inflate and deflate according to the level of content required at any given time.

His need for a CMS (content management system) and online booking facility required cross-platform integration and a need for full accessibility across mobile devices..

Visit: foucan.com

Going up | Esting

Client: Channel E4

Brief: 3D modelling and animation

A 10 second short story is not as easy as you might think. The time rushes past and camera movements, cuts and angles are painfully apparent if they’re not right.

This entry for the E4 Estings competition was created by Jon, our creative director in Lightwave 3D and After Effects in a very short space of time and he found the process quite cathartic. Jon created an E-partment block where E-folk floated gracefully around watching quirky retro film footage 24/7, surrounded by electric colour-changing wallpaper!

Visit: Vimeo

V Festival official pics

Client: Nine Yards

Brief: branding / web site design / photography / social media

Advantage were asked to shoot the V Festival again this year. Armed with an AAA pass a blizzard of shots were taken both back and front of stage, shooting anyone or anything that moved.

Wading through Carling beer cups as usual, the weather at Chelmsford threatened proceedings and led to Beyoncé’s late arrival, but there were some great performances and entertainment abound. Great vibe!

Visit: V Festival images | Facebook

Scandfit shapes up for ladies with enhanced curves

Client: Scandfit

Brief: branding / web site design / photography / social media

British designer Rachel Atkinson approached Advantage to create a brand, photography and website for her new range of post-surgical lingerie.

Recently featured in the Daily Mail the new garments offer a unique level of support and comfort for ladies with scarring following surgery. The range includes a G-string, Shorts and Bra in Lace and Satin.

"I wanted to create something that was super sexy but still practical enough to be worn under a t-shirt." - Rachel Atkinson

Visit: scandfit.com

What we've paid our clients to say about us…

  • Wavelength Group

    ’Throughout the years I have worked with Advantage on a number of projects for our healthcare clients - organisations in this sector are exacting and can be extremely hard to please, but the team has consistently delivered on creativity, originality and innovation.

    I’ve always been impressed with the scope of their ideas and the style in which they’re executed. I look forward to continue working with them for many years to come.’

    Tingy Simoes | Wavelength Group

  • Anchor Trust

    ’’I have worked with Advantage for over 5 years, and we have always found them to be a very professional company who not only support our design and advertising needs but more importantly help us in policing our brand image. The support we receive from them in terms of advice and initiatives has proven invaluable to us – we are very pleased and proud to be associated with them.’’

    Jackie Eltis | Anchor Trust

  • University of Cambridge

    ’’Advantage is a great company to work with. They are brilliant at understanding your communications objectives and translating those into a high quality graphic style. Their attention to detail means that the finished product is something to be proud of.’’

    Sheila von Rimscha | University of Cambridge Programme for Sustainability Leadership

  • Watkins Superyachts

    ’’When we decided to re-brand under new ownership, we sought agencies without preconceived ideas but with proven abilities in design and execution. We wanted a completely new approach. Only Advantage took the time and effort to thoroughly and painstakingly understand our industry and core business, before presenting a proposal to shareholders, directors and  workforce.

    We were given a breathtaking, direct and irresistible view of our position, our profile and our future, warts and all. We were hooked.

    Phase one of our rebranding produced a new style, graphic language and website that permits us to communicate in ways that differ from others in our industry. The agency is currently assisting us in the second phase of our development plan and we are excited to be entering into another energising creative process with them.

    Knowing that we can entrust them with the aspects of business to which they are ideally prepared such as digital and social media, permits us to get on with what we do best.

    The team at Advantage never fail to delight us with their innovation, ideas and unceasing enthusiasm. Every visit and every meeting is like a breath of fresh air.’’

    Capt Adrian McCourt | Watkins Superyachts

Waterhouse Young Clinic receive Tatler and Aesthetic accolade



In less than a year since launch, we are delighted that Waterhouse Young Clinic and their resident aesthetic doctor have featured in the prestigious Tatler Beauty & Cosmetic Guide 2013 in the “Best for Botox” category and have also become a finalist in the Aesthetic Awards 2013. Well done all the team!

Waterhouse Young | Aesthetic Awards 2013

absorbing creativity since 1993

Fluid ID

Client: Freemove

Brief: Branding | animation | tagline

Advantage has created the visual identity and video intro sequence for parkour park design specialists Freemove as well as devising a snappy strapline.

Leading industry animation software Lightwave 3D was used for the modelling and animation.

Visit: freemove.co.uk | vimeo


  • Eclecstasy | a photographic odyssey | Jon Lucas

    You may be aware that creative director Jon Lucas, as well as fuelling the creative output at Advantage London, is a well known and respected photographer, frequently putting his skills to use for the agency when the need arises. One of his personal areas of interest is urban sport and, more specifically the study of movement and the ways in which it can be portrayed.

    Having shot with many very special individuals from the world of sport and urban athletics, he has now put together (after much delay being busy for others!) a long awaited showreel, ’Eclecstasy’ featuring as you might imagine, quite a spread of subject matter. The sequence is a meer 1:50secs long and is available on both YouTube and Vimeo.

    "My photographic explorations have brought intrigue from many quarters thus this eclectic mix of material condensed into 2 minutes of video." - Jon Lucas

    Visit: vimeo.com | youtube

  • JAMI Clothing | eCommerce website


    Client: Jami Clothing | Mission DC

    Brief: Sub branding | eCommerce website | social media | eMarketing

    Advantage has created a full eCommerce website for JAMI, a London based company specialising in luxury jersey wear for women. Two years since its initial launch, JAMI is establishing itself attracting woman of all ages to its easy-to-wear, relaxed look.

  • Football Life Magazine | design // photography

    Football Life Magazine design

    Client: Football Life

    Brief: Design & artwork | social media | photography

    Ex Chelsea player of the year, Ken Monkou engaged Advantage to design and layout the first ever edition of new lifestyle magazine Football Life. The prestigious 180-page title made its debut at Chelsea FC’s elite venue ’Under the Bridge’ to a rapturous welcome on 19th July.

    From the humble kitman to world famous superstars, Football Life offers a unique voice within football by providing an in-depth appraisal of its subject matter whilst remaining objective, honest and insightful.

    The agency was also responsible for various incidental graphics as well as its media pack.

    Visit: twitter


Advantage London is a design agency: brands // digital // web // advertising // 3D // photo // motion // illustration // book // typography // print

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All rights reserved. All TMs acknowledged.