Win £500 skin treatment
28/01/2013Waterhouse Young Clinic are running a competition through try-before-you-buy web portal, Latest in Beauty, to win £500 of non-surgical treatment in a competition mechanic designed and managed by Advantage.
For more information see: eepurl.com/thnqL
JAMI app launch
23/01/2013Advantage have launched a new app for fashion brand JAMI Clothing. Currently the web app is available with the composite app available through respective stores in the near future.
Going green for LEGO
07/01/2013Advantage was recently commissioned to assist in photographing a number of child and adult models using Chroma Key for green screen processing. The models were asked to pose as if in various activities, rides and situations, requiring careful management, lots of music and even some water! The photography will feature as part of ongoing Legoland promotional material.
The shoot took place at LEGO HQ and required multiple lighting angles to match existing exterior photographs for later post processing and compositing.
For more information see: www.legoland.co.uk/
Jon Lucas rated one of world’s
Top 10 action shooters…
25/10/2012Top 10 action shooters…
Advantage London director (and urban sport photographer) Jon Lucas has made it to no. 4 in a list of the world’s Top 10 creative sports photographers – and he has some very impressive company!
Jon has recently released his book ’Spirit of the Street’ for FREE download for a limited time. It is available here: http://bit.ly/Xlj1LP
Check out the link below to view some stunning shots and action from around the globe.
For more information see: bit.ly/QHDwyF
Pirates have a new foe...
12/10/2012Watkins Superyachts have announced a new security service aimed at combatting pirates on the high seas during high-risk transits.
For more information see: www.watkinssuperyachts-secure.com/
Waterhouse Young Clinic
02/05/2012Harley Street aesthetic surgery experts Waterhouse Young have commissioned Advantage to create their brand identity, collateral and website.
The clinic near Regents Park is staffed by professionals at the top of their game – friendly, knowledgeable and extremely informative. It is headed up by reassuringly experienced plastic surgeons Norman Waterhouse and Richard Young and is equipped with the latest technology for the face, skin and body.
Treatments include Hydrafacial, a new non-laser skin tightening and freshening process lasting only half an hour.
They can be contacted on: +44 (0)20 7486 3849
For more information see: www.waterhouseyoung.com/
And the winner...
25/04/2012... of the Great Global Treasure Hunt on Google Earth is...
Herr Knichel from Germany!
For more information see: www.jointhetreasurehunt.com/en/home
Gallerarti on display
20/02/2012Gallerarti has been featured in Independent Practitioner Today. The piece offers help for discerning surgeries and practices who are keen to present clients with some mind expanding culture while they wait.
For more information see: bit.ly/zGTl1Q
Yes Foucan!
09/01/2012The team at Advantage wishes the best of luck to our friend Sébastien Foucan in his new challenge: ITV’s Dancing on Ice!
Coincidentally, Jon was ice skating with Seb just before Christmas at the London Eye where, despite displaying some customarily slick moves, the founder of freerunning wiped out an unsuspecting punter! Let’s hope he’s upped his game for the second of the ITV live shows!!
He can be seen next Sunday competing with pro partner Brianne Delcourt.
http://itv.co/ynUq5d
See also the following trailers from the show:
http://itv.co/uhLDRy
http://itv.co/zbpsbK
You can follow him and his behind-the-scenes antics on Twitter: @sebastienfoucan
For more information see: www.itv.com/dancingonice
Ecard floats the boat
21/12/2011Advantage has produced a seasonal Ecard announcing a shiny new brand identity created for Watkins Superyachts.
The Flash version of the Ecard can be viewed here: Flash Ecard
while there is a version on YouTube here:
YouTube Ecard
More information on the brand identity will follow soon.
For more information see: http://bit.ly/trtd7Z
Here’s to planet-friendly comedy!
17/11/2011Friends of the Earth’s comedy gig ’Laugh or the Polar Bear Gets It’ is tomorrow at Hammersmith Apollo! Come along, help a great cause and stick a pint on this...
For more information see: bit.ly/ugATGg
Advantage featured in 3D World mag
14/11/2011Advantage is featured in 3D World’s Christmas edition (p71) alongside some esteemed company.
For more information see: bit.ly/uPuneA
Laugh... or the Polar Bear Gets It
10/11/2011Advantage is in the final throws of preparation for Friends of the Earth’s comedy extravaganza at Hammersmith Apollo.
The show will feature a superb line up including Dan Antopolski, Greg Davies, Justin Edwards as Jeremy Lion, Richard Herring, Josie Long, Francesca Martinez, Tim Minchin, Lucy Porter and Danny Bhoy, with music from special guest Badly Drawn Boy.
The agency has been responsible for the creation of the set design, stage props, printed support material, souvenir programme and photography.
Click below for tickets!
For more information see: bit.ly/ugATGg
Telegraph feature - Aug 27th
27/08/2011The Telegraph Weekend section ran a feature on Saturday featuring our upcoming book The Great Global Treasure Hunt on Google Earth next Saturday. The book officially launches on September 1st. The book’s designer and illustrator Jon Lucas was featured on the front page along with author Tim Dedopulos.
A feature on pages 2 and 3 included a specially designed puzzle envisaged by Jon with clues from puzzle-master Dedopulos.
The Telegraph will run hints every week for the next few months.
For more information see: www.jointhetreasurehunt.com
Photography in today’s Guardian
20/07/2011CD Jonathan Lucas has photographs of freerunning founder Sébastien Foucan featured in today’s Guardian. The article by Tina El-hage is in prelude to the upcoming deadline for submissions to the Parkour and Freerunning Awards 2011.
The article can be viewed here:
The Guardian
For more information see: www.parkourawards.com
Superyachts in dry dock at Harrods
14/05/2011Watkins Superyachts have a prestigious display of potentially record-breaking yachts unveiled at Harrods, with one exceeding £100m in value.
Advantage were commissioned to photograph the displays.
For more information see: bit.ly/kdfJV2
Making a splash...
24/04/2011Advantage redesigns the website of business culture specialists Just Add Water.
For more information see: www.sojustaddwater.com
Parkour Awards
28/02/2011The Parkour and Freerunning Awards 2011 have been launched with Advantage branding and website. The awards ceremony will be held at London’s iMax cinema at Waterloo (a regular meeting point for traceurs) and the judges include founder freerunner Sébastien Foucan, Mike Christie (director of Jump London and Jump Britain) and our creative director Jonathan Lucas.
For more information see: www.parkourawards.com/
Gallerarti launch
06/12/2010Advantage brands and helps launch an online service creating bespoke, original art for individuals, architects, businesses and interior designers in a wide variety of media including digital, pencil, photographic, typographic, watercolour, collage and oils.
For more information see: www.gallerarti.com
Flying high
06/12/2010A submission by our very own Jon Lucas has made it to the final six entries in a competition to design a permanent memorial to the Spitfire in Southampton. However, the competition has been hit by controversy as a seventh submission was awarded the commission, despite not publicly making it to the final stages. He has since featured in the BBC documentary ’Inside Out’ which examined the outcome. Nonetheless, Jon was happy with the submission and the overwhelmingly positive public response to his design.
AMH branded clothing
Client: Ashley Marc Hovelle
Upcoming fashion brand AMH has commissioned Advantage London to assist in developing the AMH brand and sub-brands as well as create artwork and patterns for their AW13 and SS13 collections. The agency recently devised the sub brand ’AMH2O’ – a collection of water-resistant garments – and has reworked the supporting marketing material for the AMH Look Books. An animated sequence was also produced as part of the promotional material for both online use and iPad.
AMH is renowned for up-beat collections, driven by such inspiration as the 90s club scene in Ibiza. New collections continue in a common vein, with positive, uplifting and witty twists on music, lyrics and popular culture.
The brand has been widely published in contemporary press including VICE, Nylon Guys, Men’s Health and Shortlist. The collections are available through Top Man, ASOS and other outlets, while also on sale through the AMH online store.
AMH is renowned for up-beat collections, driven by such inspiration as the 90s club scene in Ibiza. New collections continue in a common vein, with positive, uplifting and witty twists on music, lyrics and popular culture.
The brand has been widely published in contemporary press including VICE, Nylon Guys, Men’s Health and Shortlist. The collections are available through Top Man, ASOS and other outlets, while also on sale through the AMH online store.
"A T-shirt isn’t just a T-shirt for us. We aim to entwine innovation and fun in everything we do."
- Ashley Marc Hovelle
See also:
http://www.ashleymarchovelle.com
’Eclecstasy™’ | Photography Showreel
You may be aware that creative director Jon Lucas, as well as fuelling the creative output at Advantage London, is a well known and respected photographer, frequently putting his skills to use for the agency when the need arises. One of his personal areas of interest is urban sport and, more specifically the study of movement and the ways in which it can be portrayed.
Having shot with many very special individuals from the world of sport and urban athletics, he has now put together (after much delay being busy for others!) a long awaited showreel, ’Eclecstasy’ featuring as you might imagine, quite a spread of subject matter. The sequence is a meer 1:50secs long and is available on both YouTube and Vimeo. Enjoy...
Having shot with many very special individuals from the world of sport and urban athletics, he has now put together (after much delay being busy for others!) a long awaited showreel, ’Eclecstasy’ featuring as you might imagine, quite a spread of subject matter. The sequence is a meer 1:50secs long and is available on both YouTube and Vimeo. Enjoy...
See also:
http://vimeo.com/60607704
JAMI Clothing Online - eCommerce website
Client: JAMI Clothing
JAMI (pronounced ’jaymee’) is a London based company specialising in luxury jerseywear for women. Two years since its initial launch, JAMI is firmly establishing itself as a cult brand, attracting woman of all ages to its easy-to-wear, luxurious and minimalistic look.
Designed and manufactured in the UK using high fashion techniques to ensure the very best quality, JAMI is characterised by its premium basics and versatile range of luxury jersey, often worn layered.
Advantage created and continues to manage the online store for JAMI alongside full media management roles both on- and off-line. The brand is poised for imminent expansion and exciting new ranges.
Designed and manufactured in the UK using high fashion techniques to ensure the very best quality, JAMI is characterised by its premium basics and versatile range of luxury jersey, often worn layered.
Advantage created and continues to manage the online store for JAMI alongside full media management roles both on- and off-line. The brand is poised for imminent expansion and exciting new ranges.
See also:
www.jamiclothingonline.com
Off and Running
Client: Sébastien Foucan
Freerunning founder, James Bond star and all-round inspiration Sébastien Foucan has recently launched an Advantage designed website to accommodate an ever growing legion of fans, casting directors and corporate sponsors.
Frenchman Sébastien, who now lives in London, wanted a visually engaging experience with a flexible layout able to inflate and deflate according to the level of content required at any given time.
His needs for a CMS and online booking system required cross-platform integration and a requirement for full accessibility across mobile devices.
Frenchman Sébastien, who now lives in London, wanted a visually engaging experience with a flexible layout able to inflate and deflate according to the level of content required at any given time.
His needs for a CMS and online booking system required cross-platform integration and a requirement for full accessibility across mobile devices.
"THE JOURNEY IS MORE IMPORTANT THAN THE GOAL"
- Sébastien Foucan
See also:
www.foucan.com
Football Life Magazine
Client: Football Life
Ex Chelsea player of the year, Ken Monkou engaged Advantage to design and layout the first ever edition of new lifestyle magazine Football Life. The prestigious 180-page title made its debut at Chelsea FC’s elite venue ’Under the Bridge’ to a rapturous welcome on 19th July.
From the humble kitman to world famous superstars, Football Life offers a unique voice within football by providing an in-depth appraisal of its subject matter whilst remaining objective, honest and insightful.
Monkou, having worked with creative director Jon Lucas on photography for the title, decided that the Advantage team was best suited to carry through the entire project from design to final reproduction. With content from the industry’s top writers and photographers the magazine stands distinguished from its cheaper blend of mainstream titles in smart black & white and accented red.
The agency was also responsible for various incidental gaphics as well as its media pack.
From the humble kitman to world famous superstars, Football Life offers a unique voice within football by providing an in-depth appraisal of its subject matter whilst remaining objective, honest and insightful.
Monkou, having worked with creative director Jon Lucas on photography for the title, decided that the Advantage team was best suited to carry through the entire project from design to final reproduction. With content from the industry’s top writers and photographers the magazine stands distinguished from its cheaper blend of mainstream titles in smart black & white and accented red.
The agency was also responsible for various incidental gaphics as well as its media pack.
Advantage moved quickly and efficiently to deliver a superb product of which the entire team from the ground up can rightfully be very proud. Ken Monkou
See also:
www.twitter.com/FootballLifeMag
New brand sets sail
Client: Watkins Superyachts
Advantage has recently completed a rebrand and website relaunch for superyacht brokers Watkins Superyachts. As a result, the company, based in London’s Gherkin, is poised for an energetic new stance in the marketplace.
The organisation hit the headlines last year as the first brokers (through that humble London store Harrods) to present a superyacht for retail sale! Yes, multi-million pound yachts for sale – in the window.
The design work undertaken by the agency encompassed stationery, goody bags, door mats, folders, name badges, advertising and social media management of Twitter and Facebook.
The organisation hit the headlines last year as the first brokers (through that humble London store Harrods) to present a superyacht for retail sale! Yes, multi-million pound yachts for sale – in the window.
The design work undertaken by the agency encompassed stationery, goody bags, door mats, folders, name badges, advertising and social media management of Twitter and Facebook.
See also:
www.watkinssuperyachts.com
Dragons’ Gen
Client: The Generating Company
Advantage has just completed a website revamp for The Generating Company - performers of an exciting fusion of circus, dance and theatre.
GenCo, as they are sometimes known, caught the public’s attention with a successful pitch on BBC show Dragon’s Den, winning £160k investment from investors Theo Paphitis and Peter Jones for a collective 40% stake.
The company originated from an idea by Dome Creative Director Mark Fisher and Production Manager Paul Cockle. The company created ‘Storm’, its first show, which opened in the Combustion Chamber at The Circus Space in Hoxton in 2001. From these humble beginnings the company grew, making its own shows and delivering jaw-dropping spectacles across the world.
Advantage was commissioned to rebrand GenCo and subsequently, in 2006 and 2007 the Generating Company played live to over a million people with original shows performing and touring on three continents. The company is now led by Artistic Director Abigail Yeates and has become internationally recognised for producing groundbreaking physical and circus productions.
See Paul Cockle’s original appearance on Dragon’s Den here.
http://www.bbc.co.uk/dragonsden/entrepreneurs/paulcockle.shtml
GenCo, as they are sometimes known, caught the public’s attention with a successful pitch on BBC show Dragon’s Den, winning £160k investment from investors Theo Paphitis and Peter Jones for a collective 40% stake.
The company originated from an idea by Dome Creative Director Mark Fisher and Production Manager Paul Cockle. The company created ‘Storm’, its first show, which opened in the Combustion Chamber at The Circus Space in Hoxton in 2001. From these humble beginnings the company grew, making its own shows and delivering jaw-dropping spectacles across the world.
Advantage was commissioned to rebrand GenCo and subsequently, in 2006 and 2007 the Generating Company played live to over a million people with original shows performing and touring on three continents. The company is now led by Artistic Director Abigail Yeates and has become internationally recognised for producing groundbreaking physical and circus productions.
See Paul Cockle’s original appearance on Dragon’s Den here.
http://www.bbc.co.uk/dragonsden/entrepreneurs/paulcockle.shtml
See also:
www.generatingcompany.co.uk
The Hunt is on!
Client: Carlton Books
As of September 1st people all over the world are turning pages, scrutinising co-ordinates, checking Google Earth references, flicking fingers on iPads and speculating online about exactly where 50,000 Euros of virtual real estate is located. This is the Great Global Treasure Hunt, devised by Piers Murray-Hill of Carlton Books, written and created by Tim Dedopulos and lavishly illustrated by our CD Jon Lucas.
The Advantage designed book which comes in standard and deluxe editions, is available through Amazon and all good book shops. Additionally it is available as a highly rated eBook via Apple’s iBooks. Advantage also created two Quicktime VR panoramas for the stunning and immersive digital edition.
We’ve got a deluxe copy sat here at the studio and have to say that it’s breathtaking.
The Daily Telegraph has been announced as the project’s media partner and, following their explosive front cover launch on August 27th, is releasing clues every week in the Saturday edition.
To purchase:
> Standard edition
> Deluxe large format edition
> Digital edition
The Advantage designed book which comes in standard and deluxe editions, is available through Amazon and all good book shops. Additionally it is available as a highly rated eBook via Apple’s iBooks. Advantage also created two Quicktime VR panoramas for the stunning and immersive digital edition.
We’ve got a deluxe copy sat here at the studio and have to say that it’s breathtaking.
The Daily Telegraph has been announced as the project’s media partner and, following their explosive front cover launch on August 27th, is releasing clues every week in the Saturday edition.
To purchase:
> Standard edition
> Deluxe large format edition
> Digital edition
"The project sounds fantastic and I’m sure will do very well."
- Stephen Fry
See also:
jointhetreasurehunt.com
QuRious about codes?
You may see them everywhere but do you use them?
In case you don’t you may want to give it a go. These ubiquitous little symbols have been around for some time in Japan – a versatile method of delivering timely promotions, offers, information or links to phone numbers, vCards, URLs and email addresses.
They are QR (Quick Response) codes and they can be scanned using most smart phones and tablets equipped with an autofocus camera.
Scanning apps are available on most platforms but you can try Red Laser or i-nigma which are both excellent.
Once downloaded, place the scanner (your camera) over our codes above and see what happens. You can also use the software to scan regular barcodes for pricing and other information, such as food ingredients and environmental credentials.
For more information on how to make use of this technology for your business (and to customise your codes) just scan away.
In case you don’t you may want to give it a go. These ubiquitous little symbols have been around for some time in Japan – a versatile method of delivering timely promotions, offers, information or links to phone numbers, vCards, URLs and email addresses.
They are QR (Quick Response) codes and they can be scanned using most smart phones and tablets equipped with an autofocus camera.
Scanning apps are available on most platforms but you can try Red Laser or i-nigma which are both excellent.
Once downloaded, place the scanner (your camera) over our codes above and see what happens. You can also use the software to scan regular barcodes for pricing and other information, such as food ingredients and environmental credentials.
For more information on how to make use of this technology for your business (and to customise your codes) just scan away.
Biggest Band rocks Wembley
Client: The Biggest Band
Wembley Arena played host on Friday to The Biggest Band – a gathering of some 6000+ excitable children and adults who, together (and in full voice) broke the world record for the most people simultaneously broadcast live on radio.
The event went off to rapturous applause with a roster of acts including Twenty Twenty, Everybody Looks Famous and Twist & Pulse. But the highlight was undoubtedly the Biggest Band itself performing East 17’s 90s hit ’It’s Alright’, this time featuring Alexa Goddard.
After a few run-throughs, guided by a masterful Mike King, the whole arena geared up for the record-breaking performance on live radio, followed swiftly by the actual recording for the charity single. The subsequent track was released on Sunday and is available for download via iTunes, from which 100% of proceeds go to the project’s main sponsor, Save The Children. Other sponsors include Merlin Groups, Top Trumps and the Glow Company.
Advantage was responsible for all the branding, collateral (which included a programme, banners, posters, flyers), on-screen ident sequences and the official event photography.
CLICK HERE to download the single NOW for Save The Children...
The event went off to rapturous applause with a roster of acts including Twenty Twenty, Everybody Looks Famous and Twist & Pulse. But the highlight was undoubtedly the Biggest Band itself performing East 17’s 90s hit ’It’s Alright’, this time featuring Alexa Goddard.
After a few run-throughs, guided by a masterful Mike King, the whole arena geared up for the record-breaking performance on live radio, followed swiftly by the actual recording for the charity single. The subsequent track was released on Sunday and is available for download via iTunes, from which 100% of proceeds go to the project’s main sponsor, Save The Children. Other sponsors include Merlin Groups, Top Trumps and the Glow Company.
Advantage was responsible for all the branding, collateral (which included a programme, banners, posters, flyers), on-screen ident sequences and the official event photography.
CLICK HERE to download the single NOW for Save The Children...
At the Biggest Band we believe there’s nothing you can’t achieve if you put your mind to it. We’ll not only be achieving our goal of getting a chart-topping hit but also supporting a worthy cause in the process. This was a big challenge! The expertise Advantage brought to the brand enabled us to express exactly the vibe and desired scale of things.
- James Farrell
See also:
www.biggestband.com
ANT marches on
Client: ANT PLC
Our friends at ANT PLC, providers of embedded software solutions, are still going strong with an Advantage designed corporate identity created over ten years ago. We take great pride in seeing how our clients adopt and develop the brands we create and ANT have gone from strength to strength.
Since the identity’s inception in 2000 ANT’s CEO Simon Woodward has led the company to a successful floatation in 2005 and continues to drive the company’s strategic and commercial objectives.
The logo was designed to avoid the assumption that ANT is an acronym, thus the lowercase logotype.
Since the identity’s inception in 2000 ANT’s CEO Simon Woodward has led the company to a successful floatation in 2005 and continues to drive the company’s strategic and commercial objectives.
The logo was designed to avoid the assumption that ANT is an acronym, thus the lowercase logotype.
See also:
www.antplc.com
A sustainable future?
Client: University of Cambridge Programme for Sustainability Leadership
Over the past two years Advantage has been commissioned to update the CPSL brand, its publications and website. It is a task which has been a fulfilling one, such is the affinity we have with its subject matter. The team is proud to be associated with such a proactive organisation in this important field.
A new publication has just been completed for CPSL, entitled; A Journey of a Thousand Miles: The State of Sustainability Leadership 2011 which brings together the best in cutting-edge sustainability thinking.
This inaugural publication presents CPSL’s model of leadership for sustainability featuring: articles on the context in which leaders are operating today; the characteristics of leaders; leadership action. Contributions come from leading players in the business community as well as prominent academics.
It is a remarkably positive outlook on the future of sustainability and we would urge everyone in business to read the publication and, if possible, follow the lead taken by some inspirational people.
For further information download A Journey of a Thousand Miles: The State of Sustainability Leadership 2011. A hard copy can also be purchased from the CPSL website.
A new publication has just been completed for CPSL, entitled; A Journey of a Thousand Miles: The State of Sustainability Leadership 2011 which brings together the best in cutting-edge sustainability thinking.
This inaugural publication presents CPSL’s model of leadership for sustainability featuring: articles on the context in which leaders are operating today; the characteristics of leaders; leadership action. Contributions come from leading players in the business community as well as prominent academics.
It is a remarkably positive outlook on the future of sustainability and we would urge everyone in business to read the publication and, if possible, follow the lead taken by some inspirational people.
For further information download A Journey of a Thousand Miles: The State of Sustainability Leadership 2011. A hard copy can also be purchased from the CPSL website.
See also:
www.cpsl.cam.ac.uk
A juicy brand with a tasty website
Client: The London Fine Meat Company
Advantage has recently completed the brand identity and website for newly launched online fine meat provider The London Fine Meat Company.
The scope of the project encompassed flyers, posters, vehicle livery and a full e-commerce website.
The service provides top quality, considerately farmed British meat to discerning customers throughout London.
The scope of the project encompassed flyers, posters, vehicle livery and a full e-commerce website.
The service provides top quality, considerately farmed British meat to discerning customers throughout London.
See also:
www.londonfinemeats.com
Fluid ID
Client: Freemove
Advantage has created the visual identity and video intro sequence for parkour park design specialists Freemove.
Leading industry animation software Lightwave 3D was used for the modeling and animation.
Leading industry animation software Lightwave 3D was used for the modeling and animation.
See also:
www.freemove.co.uk
If anyone can, Foucan...
Advantage are in ’The Times’ today. Well actually it’s Jon, our Creative Director, who has a series of photos published on a double-page spread in today’s Times (pages 54-55 if you have a copy to hand). Jon has photographed the world’s leading Freerunning practitioners over the past 5 years, including Sébastien Foucan (featured in the article) who is credited with pioneering the art of Parkour. If you don’t have a copy of the Times you can view it on their website (subscription required).
The interview coincides with the launch of the Parkour and Freerunning Awards 2011. Go to www.parkourawards.com to check out the identity and website we designed for the awards.
The interview coincides with the launch of the Parkour and Freerunning Awards 2011. Go to www.parkourawards.com to check out the identity and website we designed for the awards.
"Sébastien and I worked together in London and his home town of Evry, near Paris where he developed his unique variation of parkour. Despite his status as a world renowned freerunner and Hollywood movie star Seb is a gentleman and very, irrepressibly funny."
Jon Lucas
See also:
www.parkourawards.com
http://www.thetimes.co.uk/tto/sport/columnists/rickbroadbent/article2885636.ece
What will your company wear for 2011?
Your visual identity is often the first contact that people have with your company. Just as the phrase ‘you are what you wear’ rings true in social situations, so people will form a quick judgement on your company from its appearance.
So how do you compare when it comes to first impressions? Naturally, we have many ways of evaluating how your visual identity is performing, but a quick and simple method of gauging your company’s prominence in the marketplace is as follows:- take a blank page in your chosen DTP application, place your current logo in the middle. Then, visit your competitors’ websites and grab their logos, drop these onto the page around your own. This is a simplistic approach but it can be useful. You may be pleasantly surprised, or you may discover that your competitors have the edge in terms of impact, aesthetics and conveying their business personality.
If you sense that your brand needs some attention, give us a call and we’ll be happy to give you a free consultation. Call us now on 020 7613 3933.
So how do you compare when it comes to first impressions? Naturally, we have many ways of evaluating how your visual identity is performing, but a quick and simple method of gauging your company’s prominence in the marketplace is as follows:- take a blank page in your chosen DTP application, place your current logo in the middle. Then, visit your competitors’ websites and grab their logos, drop these onto the page around your own. This is a simplistic approach but it can be useful. You may be pleasantly surprised, or you may discover that your competitors have the edge in terms of impact, aesthetics and conveying their business personality.
If you sense that your brand needs some attention, give us a call and we’ll be happy to give you a free consultation. Call us now on 020 7613 3933.
Landscape Photographer of the Year 2010
Our Creative Director, Jon Lucas, is garnering praise and press coverage for his submissions to this year’s Landscape Photographer of the Year competition. His action portrait of world-renowned freerunner Daniel Ilabaca (above) won the Runners-Up prize in the ‘Living the View’ category, whilst two other images were highly commended in the ‘Urban View’ and ‘Living the View’ categories. Jon commented, ‘I’m delighted that three of my images were recognised in this way. Photography is a great passion of mine, and to be recognised by one’s peers is extremely rewarding.’
The images are on display in the ’Take A View’ exhibition at the National Theatre on London’s South Bank until Sunday 16 January 2011 (admission free). You can purchase a selection of Jon’s images as prints, canvas mounts and acrylics at Gallerarti (see link below).
The images are on display in the ’Take A View’ exhibition at the National Theatre on London’s South Bank until Sunday 16 January 2011 (admission free). You can purchase a selection of Jon’s images as prints, canvas mounts and acrylics at Gallerarti (see link below).
See also:
www.gallerarti.com
www.jonathanlucas.com
www.take-a-view.co.uk/2010_winners.htm
Seasons eStings
Client: Norton Rose
We were commissioned to produce a Seasonal e-Card for leading law firm, Norton Rose. The challenge was to convey the global reach of the firm, and recognise the latest acquisitions in Australia. The solution was an animated sequence that depicts birds from the continents of Europe, North America, Africa, Asia and Australia, coming together under the umbrella of the Norton Rose brand. The eCard will be sent to over 10,000 clients and stakeholders of the firm in the run-up to Christmas.
See also:
www.nrseasonsgreetings.com/index1.asp
Advantage Design Consultants
73 Leonard Street
London
EC2A 4QS
T: +44 (0)20 7613 3933
E: engage@advantagelondon.com
Twitter: @AdvantageLondon
73 Leonard Street
London
EC2A 4QS
T: +44 (0)20 7613 3933
E: engage@advantagelondon.com
Twitter: @AdvantageLondon
Our clients include:
Anchor Trust, Apple, AQA, BP, Bryan Cave, CYC, Carlton Books, City & Guilds, Convergys, Credit Suisse, Linklaters, Norton Rose, PepsiCo, Svensk Vodka, University of Cambridge, Walkers Crisps, Watkins Superyachts
‘I have worked with Advantage for over 5 years, and we have always found them to be a very professional company who not only support our design and advertising needs but more importantly help us in policing our brand image. The support we receive from them in terms of advice and initiatives has proven invaluable to us – we are very pleased and proud to be associated with them’
Jackie Eltis, Anchor Trust
Jackie Eltis, Anchor Trust
’Advantage is a great company to work with. They are brilliant at understanding your communications objectives and translating those into a high quality graphic style. Their attention to detail means that the finished product is something to be proud of.’
Sheila von Rimscha, University of Cambridge Programme for Sustainability Leadership
Sheila von Rimscha, University of Cambridge Programme for Sustainability Leadership
’Throughout the years I have worked with Advantage on a number of projects for our healthcare clients - organisations in this sector are exacting and can be extremely hard to please, but the team has consistently delivered on creativity, originality and innovation. I’ve always been impressed with the scope of their ideas and the style in which they’re executed. I look forward to continue working with them for many years to come.’
Tingy Simoes, Wavelength Group
Tingy Simoes, Wavelength Group
’The Biggest Band needed some big creative assistance and, through the team at Advantage, we got it. This event will be fun, challenging and a big deal for the thousands of kids who will be attending. The identity treatment and animated sequences Advantage produced perfectly capture the attitude of the brand and of the event itself.’
James Farrell, The Biggest Band, Mother Events
James Farrell, The Biggest Band, Mother Events